Insights

Articles written by the people who do the work, published when there is a real answer to give: a cost, a method, a measurement. No news round-ups, no filler.

Shopify migration

How much does a Magento to Shopify migration cost in 2026?

Our fixed tiers, the five things that move the number, three worked breakdowns, the market range others quote, and the running costs after.

AI search visibility

How AI search chooses who to cite, and what a small firm can do about it

What the engines draw from, what does not help, a practical order of work, and how to measure yourself for free.

Accessibility

What an ADA website demand letter means, and what to do in the first week

What the letter typically claims, why they are sent, a first-week checklist, and what remediation actually involves. Not legal advice.